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Modern fashion has taught us that the line between the empowerment and the objectification of women is a difficult one for brands to tread. With PrettyLittleThing coming under fire from the Advertising Standards Authority for their overly sexualised advertising, consumers are more conscious than ever of companies who use sex appeal to sell to young women. Take the online retailer TechStyle Fashion Group, for example. The singer's clothing business has made waves in the fashion world by calling for inclusivity, diversity and taking fashion into the streaming age by striking a deal with Amazon Prime. And the key to its success has been the way it puts female desire at the forefront, says Olga Mitterfellner, fashion marketing and management lecturer at The London College of Fashion.

After she and Desi argue, an angry Marnie goes out, where she runs into her old boyfriend, Charlie, and spends the night with him. Hannah has a tense meeting with Chuck Palmer, an author she once greatly admired, about the disturbing allegations swirling around him. A newly inspired Hannah prepares for a writing event, Marnie asks Ray to go on tour with her, Shoshanna basks in her newfound success, and Jessa and Adam's relationship starts to crack.